For Sasha at Next Wave Therapy, from Joel the Nerd
How many people find you on Google, what they search for, what has changed since Joel took over on 15 September and the plan from here.
The week Joel took over against the latest check. Every number below is explained further down the page.
People who found your site on Google and clicked through. Straight from your Google Search Console.
The best single measure of your overall Google presence. Straight from your Google Search Console.
Each of these started before Joel took over on 15 September. The first one is the late April drop on the chart above.
Week of 20 April
Searches showing your site on Google's first page fell from 972 to 611 in a single week.
Fixed: pages rebuilt one by one, with missing answers, wording and page titles put back.
21 May to 15 September
After the old host was breached the site ran on a backup from 21 May, so about three and a half months of edits were lost.
Fixed: moved to clean hosting on 15 September with every web address kept. Your post-June wording and 21 missing FAQ answers are back.
4 to 11 September
Spam added on the old host made Google show your About page for a gambling brand, 2,124 times.
Fixed: clean About page, re-checked by Google on 21 September. Spam searches are left out of every number in this report.
9 to 10 September
The whole site redirected to a development address instead of nextwavetherapy.com.au.
Fixed: your own domain now points straight at the new site.
September
Fake emails were being sent using your web address. The old agency still had owner access to your Google Search Console.
Fixed: fake emails now go to spam. The agency's access was removed on 23 September.
Found 28 September
Ten links on Injuries We Treat went to ChatGPT's website instead of your own pages.
Fixed: all ten now go to the right pages.
Service searches where people found you on Google and clicked through, over the last three months.
| What people searched | Before | Now |
|---|
Google results checked from Perth with no personal search history, on takeover day and today.
We search Google Maps from 25 spots around the clinic every week. Each pin shows where you appear when someone searches from that spot.
Live on your website now. Click any page to see it.
Keep visits growing past 1,000 a month and win the searches where you are close to the top. Every goal below is checked against the same independent Google data each month.
Biggest search market
Done: Fremantle back in the Physiotherapy page title, five pages that all called themselves the Fremantle page given their own titles, your nine suburb pages linked from every page and the Fremantle page rewritten as your main Fremantle page.
Next: add the clinic details Google reads directly (address, hours and map) to the Fremantle page. Keep one clear Fremantle page for physio and one for occupational therapy.
Goal: first page for "physio fremantle" and Maps top 5 around the clinic.
Your specialty
Done: the home page links to Chronic Pain Physio again, the two chronic pain pages work as a pair and your answers on back, neck and lower back pain are back on the page (live 28 September).
Next: Google usually takes a few weeks to re-read a changed page. We check it every week. If it has not moved back up by mid October we add more of your own content to it.
Goal: back in the top 3 for "chronic pain physio perth".
Long game
Next: two articles a month written from your own service pages, each linked to its service. Regular posts on your Google Business Profile once we have manager access.
Goal: first page for "exercise rehabilitation perth".
Looking after the site
Rankings and Google Maps checked from Perth, this report refreshed and anything that breaks on the site fixed the same week.