How Next Wave shows up on Google

For Sasha at Next Wave Therapy, from Joel the Nerd

How many people find you on Google, what they search for, what has changed since Joel took over on 15 September and the plan from here.

People visiting from Google

Every month, the number of people who found your site on Google and clicked through. Straight from your Google Search Console.

–visits from Google last month
–more than the same months last year
–visits from Google in the last 12 months

Since Joel took over

Google results checked from Perth with no personal search history, on takeover day and today.

Google Maps around the clinic

We search Google Maps from 25 spots around the clinic every week. Each pin shows where you appear when someone searches from that spot.

#1 to #3 #4 to #6 #7 to #10 #11 to #20

The searches that bring you visitors

Service searches where people found you on Google and clicked through, over the last three months.

What people searchedYour positionVisits

The plan

Keep visits growing past 1,000 a month and win the searches where you are close to the top.

Fremantle

Biggest search market

More people search for Fremantle than for O'Connor. Done so far: Fremantle is back in the Physiotherapy page title, your nine suburb pages are linked from every page and five pages that all called themselves the Fremantle page now carry their own titles.

  • Build out the Fremantle physio page so it is the clear Fremantle page.
  • Keep one clear Fremantle page for physio and one for occupational therapy.
  • Goal: first page for "physio fremantle" and Maps top 5 around the clinic.

Chronic pain

Your specialty

Done this week: the home page links to Chronic Pain Physio again, the two chronic pain pages now work as a pair and your old answers on back, neck and lower back pain are back on the page.

  • Goal: back in the top 3 for "chronic pain physio perth".

Perth-wide

Long game

"Physiotherapy Perth" and "exercise rehabilitation Perth" are competitive searches.

  • Two articles a month from your own service pages, each linked to its service.
  • Regular posts on your Google Business Profile.
  • Goal: first page for exercise rehabilitation Perth.